Oct

8

Small businesses drawing promising prospects but not making deals may have to spend more time listening to their customers. The best way to get a client is to sell them what they want. When one business knows more about a client than another company does, it has the upper hand. Customer service training is crucial for meeting this goal. Clients must always be handled one person at a time, and instructing a business’ employees will give a company a leg up over rivals who do not train. Training includes market/product awareness, so that when the client contacts the business, employees are completely ready to conduct the sale. Training is the leading protection against higher competition. Although some small businesses worry that they could lose their workers after training them, that risk needs to be compared to what could occur if they do not train their employees and they remain.

Akron Beacon Journal (OH)

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